Do you have a feeling that sometimes, someone is watching you? If you do, then you are not wrong. Someone, somewhere, might be watching you without you noticing. Now, I do not mean watching literally, but watching digitally. If you think you’re private enough on the internet just by setting your Instagram account to private,Continue reading “Just how private are you?”
Author Archives: Jared Chan
People Talks, Marketing Communicates
Hello, and welcome back! In this post, I will be talking about how marketing communicates. Now, what is Integrated Marketing Communications(IMC)? Some of you might know, some might not. Take a look at the image above. Have a rough idea on what is it? If you don’t, then IMC is the combination of traditional offlineContinue reading “People Talks, Marketing Communicates”
Is Search Engine Optimization still relevant?
Have you ever wondered how google search engine works? Why do some results appear when you search for a certain keyword? How does one find what they need on search engines? Well, this is all done through search engine optimization(SEO). Now you might ask what exactly is SEO? SEO is the method of making adjustmentsContinue reading “Is Search Engine Optimization still relevant?”
Internet of Things + Big Data =?
What is “Internet of Things”(IOT)? It means a group of interrelated mechanical, digital and automated computing devices with the capability to transfer data over a network (internet) without the need for human-to-human or computer-to-human interaction. You might be familiar with some of these devices or appliances such as the Refrigerator, Air-Conditioner, Television, Speaker, Cars, alarm clocks, even watches. However, in the past decade, these objects has been transformed and innovated intoContinue reading “Internet of Things + Big Data =?”
Mobile Marketing
Mobile devices has infiltrated all parts of out lives. Almost everyone owns a mobile device, be it mobile phones or tablets. They have become a huge part of us as they assists us in our daily lives, such as getting information on certain things, shop online, help us get from one place to another, connectContinue reading “Mobile Marketing”
Viral = Success?
Sharing of information over the internet has made it so much more easier for everyone and anyone to receive messages, photos and videos. Am I right? A piece of information could be spread throughout the world in matter of seconds. Now, let me ask you, have you seen videos over the internet, social media, orContinue reading “Viral = Success?”
Social Media Consumers and why are they important?
Part of learning Digital Marketing is to understand Social Media Consumers. What are they? They are the users of social networking sites such as, Facebook, Twitter, Instagram, YouTube, etc… When I say understand them, I meant understand their behavior, motivations and purpose of their usage of social media. People use social media for various reasonsContinue reading “Social Media Consumers and why are they important?”
This is Jared Chan
I am an undergraduate in RMIT(Royal Melbourne Institute of Technology) under Singapore Institute of Management, pursuing a bachelor degree in Marketing. After working many part time jobs as a sales assistant, I have always wonder what drives sales, how and what can be done to increase sales. Hence, I took an interest in marketing, toContinue reading “This is Jared Chan”
Learning Journey on Digital Marketing 